The Rise of a New Icon According to Lyst's analysis, The Row's Margaux bag has established itself as the most coveted, sought-after and shared fashion item in the last quarter of 2024. This accessory has already won the hearts of celebrities, becoming a must-have that represents relaxed elegance and discreet luxury. However, it is the hard data that crowns Margaux as the potential heir to the legendary Hermes Birkin. The Olsen twins, who have been snapped by paparazzi for years with the iconic Hermès it-bag, have now created an irresistible version that is capturing the attention of the fashion world.
Exclusivity and Innovation in Paris Exclusivity has always been a pillar for The Row, as demonstrated during their latest show at Paris Fashion Week, where they chose to ban influencers and industry insiders from using cell phones. This decision underscores their dedication to privacy and exclusivity. Furthermore, the brand's marketing strategy, combined with strong styling choices and celebrity enthusiasm, seems to herald a future in which the Margaux can match the legendary status of the Birkin.
Design and Desirability Every fashion icon starts with a distinctive silhouette. The Margaux stands out for its minimalist yet sophisticated design, which includes a soft structure with gusseted side panels and an interior hook closure. Available in a variety of sizes and with practical interior compartments, this model adapts to a wide spectrum of preferences. Despite the variations in size and material, the shape remains the same, cementing its status as an object of desire.
Prices and Accessibility The prices of the Marguerite vary significantly, starting from 3.790 euros for the smallest model and up to 6.390 euros for the larger leather versions, with limited editions in crocodile reaching the 50,000 euros. This variation reflects not only the exclusivity of the product but also its ability to adapt to different needs and tastes of the luxury market.
A Cult Object in the Fashion World The growing popularity of the Marguerite It is evident from the 170% increase in searches on Vestiaire Collective and the continuous sold outs reported by Lyst. These results are significant, especially considering the ultra-selective distribution of the accessory, available exclusively through high-end retailers and niche e-commerce. This strategy emphasizes the exclusivity and desire that surrounds each piece.
Celebrities and Quiet Luxury The bag has quickly been adopted by style icons such as Zoe Kravitz, Margot Robbie, Elle Fanning and Kendall Jenner, cementing its status in the "quiet luxury" scene. Jennifer Lawrence and Jennifer Garner have also shown a fondness for the Margaux, exploiting the elegance in their public appearances.
The Row's Approach to Creating Margaux, focused on exclusivity, innovative design and quality production, is redefining the standards for future it-bags. The Margaux is not just a bag, but a symbol of the continuous evolution of fashion, combining tradition and trend in a single, unmistakable accessory.
